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Best site selection tools: start with your use case
There is no single best tool for every location decision. Use this guide to distinguish early screening, visitation research, brand-specific forecasts and custom mapping. Then explore the focused comparisons below.
Spotfic — AI location screening
Preparing questions for a site visit
Nearby business listings and AI estimates help organise research on a shortlisted address. Foot traffic and rent are not measured counts or landlord quotes. Check the sample report and verify estimated figures locally. Detailed sections and PDF export require a purchase.
Pricing: Free report preview; paid packs from ₹799 / $9 for 2 credits. Taxes may apply.
Placer.ai — Visitation analytics
Studying visitation patterns across candidate or existing sites
Provides visitation and trade-area analysis for properties and chains. Its pricing page describes subscriptions rather than one-time reports. Ask for coverage of your properties, available history and the limits of the free edition.
Pricing: Limited freemium edition; contact Placer.ai for subscription pricing.
SiteZeus — Multi-unit expansion
Planning expansion with brand-specific forecasts
Offers site selection, sales forecasting and territory planning for franchise and multi-unit brands. Ask what operating data is required and how forecasts are validated for your brand.
Pricing: Request current pricing and scope from SiteZeus.
Buxton / Audiense In-Person — Customer and location analytics
Combining customer analysis with market expansion planning
Buxton now powers Audiense In-Person. Its SCOUT platform supports market planning, trade-area analysis and location reporting. Confirm which software, datasets and advisory services are included in your proposal.
Pricing: Request current product and service pricing from Audiense.
Esri Business Analyst — Map-based market analysis
Building custom geographic analyses and reports
Provides demographic analysis, trade-area tools, maps and customisable reports through web and GIS workflows. Verify available variables, geographic detail and data vintage in your target country.
Pricing: Check Esri licensing for the edition and datasets you need.
Frequently asked questions
How do I choose site selection software?
Start with your decision and the evidence it requires. A guided report may help an initial investigation; visitation analytics, sales forecasting and custom GIS serve different needs. Do not treat their outputs as interchangeable.
Get Started — run a real report on your address →