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Site Selection Software for Small Business
Enterprise site-selection platforms start around $20,000 per year. For an SMB, first-time founder or individual franchisee, those tools are over-engineered and out of budget. These tools fit the SMB workflow — self-serve, instant, transparent pricing.
Try Spotfic free — 2 reports →
#1 Spotfic — Self-serve, single-location
2 free reports, no card
Best fit for SMBs. 2 free reports per account, then pay-as-you-go credits. 60-second Go/No-Go report on any address.
Pricing: Free tier + credits
#2 MapNexus — Franchise screening
Free franchise tool
Free franchise screening tool. Useful for US-based franchisees doing initial shortlists.
Pricing: Free + paid
#3 PassBy — Foot-traffic SaaS
SMB-friendly SaaS
More affordable than Placer.ai but still SaaS pricing — better for emerging chains than a solo founder.
Pricing: Mid-market SaaS
#4 GrowthFactor — Emerging retail chains
Up to ~10 stores
Good fit once you’re past your first store and growing a small chain.
Pricing: Mid-market SaaS
#5 Google My Business + Trends (DIY) — Free DIY combination
Free, manual
DIY combination of Google Popular Times, Trends and Maps. Works if you have time to assemble the picture yourself.
Pricing: Free
Frequently asked questions
What is the cheapest site selection software for a small business?
Spotfic — free tier with 2 reports, then pay-as-you-go credits. No subscription, no minimum commitment. MapNexus is also free for US franchise screening.
Do small businesses need site selection software?
For anyone signing a commercial lease, yes. A bad location is the single biggest predictor of restaurant / retail / fitness business failure. A $0–50 report that prevents a bad lease pays for itself many times over.
Start free — run a real report on your address →
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